Writing Prompt: “A Train Station: One Setting, Four Genres”


CRIME Eleven-thirty on a dry and dismal night. The last train for the city had left almost an hour ago. The tunnel into the station was empty, hollow. The fluorescent lights overhead bow in and out, sending harsh, white light onto the tile studded walls, reflecting nothing but silence. In the ever moving world outside, …

A Quick Exercise in Characterising Your Brand


Do you really understand your brand? Developing your brand identity, image, voice or personality can be a challenge, especially when you’re just starting out. If you’re trying to come to grips with your brand or if you simply need a deeper insight into your current identity, it can help to imagine your brand or business …

Style, Tone & Voice: What’s the Difference?


Having a unique style, tone and voice behind your content can make all the difference to your brand and your image. While the terms might seem interchangeable, understanding the difference between style, tone and voice will give you much more control over your content and the way your brand and messages come across. Although there's …

Writing Prompt: Last Journey Along a Train Track


Trekking along this forgotten train track, I gradually realised that it all came down to a goodbye. It was ironic, really, because none of us ever thought that we would lose everything we’d ever had together. In the distance, three smoke-stacks silently release their thick, mahogany clouds onto the horizon: an industrial beauty, giant candles …